Hey, I’m Olivia
I’m a multidisciplinary creative and analytical marketer who believes thoughtfully curated content leads to stronger brands and loyal consumers.
I have experience wearing many hats on small marketing teams, both collaboratively and independently to execute projects that drive revenue from ideation to creation.
What I Do
Strategize
I prioritize looking at analytics while researching best practices and ways to set ourselves apart from competitors. Before starting a project, I write a brief that details the target audience, goals, and deliverables to ensure my team is on the same page and focused.
Content Marketing
I have strong copywriting, design, email marketing, and website design to build a campaign from start to finish. My experience in content marketing spans across every lifecycle stage and different target markets allowing me to tailor cohesive content for unique goals.
Storytelling
I don’t design content to simply look stylish. To me, content creation needs to be inspiring, valuable, and exclusive. This forms a genuine connection with the audience to drive action. I find success in work when it doesn’t just lead to customers, but to those who depend on you as a resource.
Portfolio
Thrive
I led lifecycle stage marketing content creation from organic lead generation to onboarding, through website optimizations and email automation.
FoodMaven
My responsibilities centered around driving buyer funnel conversion, email marketing, new market launches, and multi-media content creation.
GMi Companies
I had the opportunity to take leadership roles in several key content, event, product launch, and website projects across three brands.