FoodMaven
Digital Marketing Associate
November 2019 – April 2021
As part of a two-person marketing team, my responsibilities centered around driving buyer funnel conversion, email marketing, new market launches, and multi-media content creation.
FoodMaven is a for-profit startup founded in 2015, focused on reducing food waste for foodservice businesses.
Responsibilities
- Lifecycle marketing
- Workflow automation
- New market launch
- Email marketing
- Social media
- Account based marketing
- Graphic design
- Copywriting
- Website management
Key Results
The main impact I made at FoodMaven was implementing updated, automated workflows and new content to increase conversion at each lifecycle stage. By speaking with customers, account executives, and analyzing previous efforts, I tailored content for each step in the buyer funnel for specific target markets. As a result, new customer acquisition grew by 27%.
As part of my weekly responsibilities, I lead product promotional efforts via email marketing, the sole trigger for online sales, to 3,800 subscribers. Weekly Specials sales increased by 38% through redesigning templates, A/B testing, introducing targeted strategies, and aligning promotions with sales goals.
I drove content creation for all digital channels reaching a weekly audience of over 8,000 people, including: a weekly newsletter, sell sheets, marketing materials for customers, creative for PPC campaigns, videos, blogs, virtual events, published articles, and more.
Additionally, I assisted in launching FoodMaven into the Dallas-Fort Worth market. My responsibilities included onboarding existing customers from the acquisition, content for brand awareness strategies, and creative for PPC lead generation.
Alongside the Dallas-Fort Worth launch, I led communication and drove online sales for a consumer retail program in response to the pandemic. I achieved this through social ads, email marketing, and designing and managing the e-commerce website.
I closely worked in our CRM with the Sales team to report on funnel conversion, analyze the buyer journey performance, and implement database management strategies. With the Product Ops and Tech teams, I helped to synchronize data between our various platforms and execute additional automated workflows.