GMi Companies
Marketing Coordinator
September 2018 – August 2019
As part of a small marketing team of three people, I had the opportunity to take leadership roles in several key content, event, and website projects.
GMi Companies is the parent brand for Ghent communication boards, VividBoard patient room boards, and Waddell display furniture.
Responsibilities
- Website redesigns & launch
- Website management
- Copywriting
- Graphic design
- Event management
- Video production
- Photoshop
Key Results
My main responsibilities included launching a brand new site for Waddell, from strategy to project management to content creation. I managed the website by working directly with our developer, editing in MODX, and managing product information through an internal PIM.
Additionally, I worked with our developer to optimize, build multimedia content, and improve UX design on the Ghent and VividBoard websites.
Every year GMi Companies participates in NeoCon, the country’s biggest tradeshow for commercial furniture, at the Merchandise Mart in Chicago. My personal responsibilities included helping to redesign the showroom, creating promotional content, managing an agency to serve digital ads, designing training documents for our rep groups, and producing videos.
On a daily basis, I drove content creation and was involved in the launch strategies for all product across the three brands. I led messaging, building website pages, overseeing one-pager development, photoshop environments, video production, creative for paid search ads, and sales support material.
